Bhubaneswar: FarrmB, the premium value-added foods brand from the House of Ruchi, hosted its landmark Unity Summit 2026 on March 21, marking a transformative chapter in its journey. With a 50-year legacy of trust and quality, FarrmB has unified under a single, powerful identity, introducing refreshed positioning and vibrant new packaging designed exclusively for health-conscious consumers.
"Super Healthy. Super Tasty." – This is FarrmB's bold new promise, blending uncompromising nutrition with irresistible taste to meet the demands of today's fast-paced lifestyles.
A Brand Built on Three Pillars
1. Exclusivity Through Unmatched Quality
Speaking at the Summit, Mrs. Rashmi Sahoo, Managing Director, FarrmB, emphasised FarrmB's commitment to premium standards: "Health starts with what we eat. Our products use only A-grade raw materials – no compromises on nutrition facts, ingredients, or quality. When we claim superior health benefits, we deliver them."
2. Innovation for Busy Lives
FarrmB's cutting-edge products like Multi-Grain Energy Booster Sattu deliver complete daily nutrition in just two spoons – packed with proteins, minerals, fibres, and carbohydrates. Perfect for the 2026 consumer who demands quick, nutritious solutions without sacrificing taste.
3. Legacy from the House of Ruchi
With over 50 years of expertise, FarrmB carries forward Ruchi's artisan tradition. "My father built this foundation, I've nurtured it for 30 years alongside my brother. This experience fuels our mission to surprise customers with everyday innovations," added the Managing Director.
Farm-to-Fork: Empowering Odisha's Farmers
Born from the company's NGO dedicated to women farmers, FarrmB bridges farms directly to consumers. By training farmers in Odisha – the heartland of millets, rice, and corn – FarmB sources premium grains like ragi, bajra, jawar, and makhana. "Farm-to-Fork is our emotion. We help farmers thrive while delivering undiluted purity to customers," shared the leadership.
Accessible Nutrition for All
FarrmB breaks affordability barriers with ₹5, ₹10, and ₹20 sachets, ensuring rural families and villages have access to premium nutrition. Beyond households, institutional partners – hospitals, schools, colleges, HoReCa, and government midday meal programs – benefit from FarrmB's mega manufacturing capabilities and hospital-grade quality.
"Healthy bodies build strong nations. Whether you're thriving or recovering, choose wisely – health is non-negotiable," urged the Managing Director.
A Promise to India's Future
FarrmB calls on parents to teach the next generation conscious eating: "When you open our pack, trust it's pure fuel for life – no dilution, just excellence."
The Unity Summit reaffirmed FarrmB's vision: simple innovations in daily staples – breakfasts, lunches, cooking essentials – using the finest farm-sourced grains.
About FarrmB
FarrmB, from Bisweswar Foods Pvt. Ltd. (House of Ruchi), specialises in agro-based nutritious products that deliver purity, taste, and health.