Tuesday, April 14, 2026

FarrmB Unveils Bold New Brand Positioning, Identity & Packaging at Unity Summit 2026

Continue reading

March 23, 2026
STATE

Bhubaneswar: FarrmB, the premium value-added foods brand from the House of Ruchi, hosted its landmark Unity Summit 2026 on March 21, marking a transformative chapter in its journey. With a 50-year legacy of trust and quality, FarrmB has unified under a single, powerful identity, introducing refreshed positioning and vibrant new packaging designed exclusively for health-conscious consumers.

"Super Healthy. Super Tasty." – This is FarrmB's bold new promise, blending uncompromising nutrition with irresistible taste to meet the demands of today's fast-paced lifestyles. 

A Brand Built on Three Pillars 

1. Exclusivity Through Unmatched Quality 

Speaking at the Summit, Mrs. Rashmi Sahoo, Managing Director, FarrmB, emphasised FarrmB's commitment to premium standards: "Health starts with what we eat. Our products use only A-grade raw materials – no compromises on nutrition facts, ingredients, or quality. When we claim superior health benefits,  we deliver them." 

2. Innovation for Busy Lives 

FarrmB's cutting-edge products like Multi-Grain Energy Booster Sattu deliver complete daily nutrition in just two spoons – packed with proteins, minerals, fibres, and carbohydrates. Perfect for the 2026 consumer who demands quick, nutritious solutions without sacrificing taste. 

3. Legacy from the House of Ruchi 

With over 50 years of expertise, FarrmB carries forward Ruchi's artisan tradition. "My father built this foundation, I've nurtured it for 30 years alongside my brother. This experience fuels our mission to surprise customers with everyday innovations," added the Managing Director. 

Farm-to-Fork: Empowering Odisha's Farmers 

Born from the company's NGO dedicated to women farmers, FarrmB bridges farms directly to consumers. By training farmers in Odisha – the heartland of millets, rice, and corn – FarmB sources premium grains like ragi, bajra, jawar,  and makhana. "Farm-to-Fork is our emotion. We help farmers thrive while delivering undiluted purity to customers," shared the leadership. 

Accessible Nutrition for All 

FarrmB breaks affordability barriers with ₹5, ₹10, and ₹20 sachets, ensuring rural families and villages have access to premium nutrition. Beyond households, institutional partners – hospitals, schools, colleges, HoReCa, and government midday meal programs – benefit from FarrmB's mega manufacturing capabilities and hospital-grade quality. 

"Healthy bodies build strong nations. Whether you're thriving or recovering,  choose wisely – health is non-negotiable," urged the Managing Director. 

A Promise to India's Future 

FarrmB calls on parents to teach the next generation conscious eating: "When  you open our pack, trust it's pure fuel for life – no dilution, just excellence." 

The Unity Summit reaffirmed FarrmB's vision: simple innovations in daily staples – breakfasts, lunches, cooking essentials – using the finest farm-sourced grains. 

About FarrmB 

FarrmB, from Bisweswar Foods Pvt. Ltd. (House of Ruchi), specialises in agro-based nutritious products that deliver purity, taste, and health.  

About the Author
Sambad English Bureau

Sambad English covers latest news and happenings from Odisha from the house of Sambad Group, Eastern Media Limited.

728x90 Advertisement

You May Also Like


DISCLAIMER
All content on this website is the exclusive property of Eastern Media Limited. Any downloadable material, including but not limited to electronic or digital versions of the newspaper (e-paper) in any format, is provided solely for personal use. Unauthorized dissemination, distribution, circulation, or publication of any content or e-paper (whether in PDF or other formats) by any means, including on social media platforms, without prior authorization, permission, or license is strictly prohibited.