Sambalpur: In a landmark ceremony marking a new era of Indo-Japanese industrial collaboration, JSW Steel and Japan’s JFE Steel Corporation today officially unveiled the new corporate identity for their 50:50 Joint Venture (JV): JSW JFE Steel Limited. The entity encompasses the integrated steel operations at Sambalpur in Odisha.

The ceremony was attended by Chief Minister Mohan Charan Majhi, Union Minister of Education Dharmendra Pradhan, JSW Group Chairman Sajjan Jindal, JSW Group’s Parth Jindal, JFE Holdings President & CEO Yoshihisa Kitano, and Japanese Ambassador Keiichi ONO.

The ceremony unveiling the JSW JFE Steel Limited name, (formerly JSW Sambalpur Steel Ltd), also celebrated the completion of 15 years of the JSW–JFE strategic alliance. The new corporate identity symbolizes the fusion of JSW’s "operational excellence and project execution" with JFE’s "world-class technological expertise" tracing the partnership’s journey since 2009.

Sajjan Jindal, Chairman, JSW Group said, “JSW JFE Steel is more than a joint venture — it is the coming together of two great industrial traditions and about a shared vision for the future of Indian steel. Our partnership with JFE, which began in 2009, has evolved into a deep strategic bond. By combining JSW’s speed and agility with JFE’s technological prowess, we are creating a powerhouse that will define the next decade of sustainable steelmaking in India.”

Yoshihisa Kitano, Representative Director, President and CEO of JFE Holdings said, “Today, with the establishment of JSW JFE Steel, we are proud to enter the next phase of our journey as partners in an integrated steelworks in India. We are confident that by combining JFE’s advanced steelmaking technologies with JSW’s operational scale, JSW JFE Steel will not only deliver value to our shareholders but make a lasting contribution to India’s industrial development.”

The plant is strategically located and benefits from well-developed rail and road infrastructure, which is supported by proximity to iron ore mines in India’s largest iron ore-producing region, ensuring strong raw material security and cost competitiveness. The facility manufactures a wide range of flat and long steel products including hot-rolled coils, cold-rolled coils, and value-added downstream products, catering to automotive, infrastructure, construction, and capital goods sectors.