Bhubaneswar: The Odia film industry marked a significant milestone on Tuesday as it completed 90 years since the release of its first film, Sita Bibaha. Directed by Mohan Sundar Deb Goswami, the film premiered on April 28, 1936, at Laxmi Talkies in Puri.

Over the decades, the industry has witnessed dramatic highs and lows. The COVID-19 pandemic dealt a severe blow, pushing the industry to the brink. However, a revival began around 2022. Films like Daman emerged as game changers, earning around ₹7.5 crore and receiving widespread critical and audience appreciation. Its Hindi-dubbed version further expanded its reach.

Subsequent releases, such as Pratikshya, continued the positive momentum. In 2024, action thriller Karma set new benchmarks by collecting over ₹6.5 crore. The biggest breakthrough came in 2025 with Bou Buttu Bhuta, which crossed ₹20 crore and gained national attention.

Yet, despite these achievements, questions remain about why Odia cinema still lags behind other regional industries in India.

The 1970s and 1980s are often described as the golden era of Odia cinema, marked by socially relevant themes, rural narratives, and memorable music that gave the industry a distinct identity nationwide. However, in later years, a lack of originality in storytelling weakened audience engagement.

Infrastructure issues continue to hamper growth. The iconic Kalinga Studio, which was devastated during the 1999 super cyclone, has been modernised but remains unopened due to delays in its handover to Odisha Film Development Corporation. Filmmakers are facing difficulties due to the lack of proper shooting facilities, and concerns have already been raised about the studio’s intended use.

Promotion and budget allocation remain critical challenges. Additionally, the absence of cinema halls in several districts further limits box office growth.

Actor Babushaan Mohanty pointed out that while budgets are low, talent is abundant in Odisha. He emphasised that scenic locations reduce production costs and emphasised the need to dub Odia films into multiple languages and release them on national OTT platforms to reach wider audiences.

Meanwhile, efforts for structural reform have seen limited progress. A meeting chaired by actor-turned-MLA Sidhant Mohapatra last year discussed issues such as promotion, awards management, and bringing the film industry under the Culture Department. However, stakeholders say the discussions have not translated into concrete action.

As Odia cinema steps into its 91st year, the industry stands at a crossroads, balancing its rich legacy with the urgent need for systemic reforms, better infrastructure, and stronger promotion to secure a sustainable future.