Bhubaneswar: Music, adventure, sports and fashion shows are all set to heat up things at the ongoing Puri Beach Carnival, for an experience beyond sacred pilgrimage at the Holy Town of Odisha.

The five-day-long extravaganza on the lines of Goa carnival, kicked off yesterday with performance by Humane Sagar. Ollywood actress Archita Sahu was the star attraction of the evening and she joined the singer on stage for a lively show.

Lipsa Mishra and Bobby Mishra of Odia movie 'Maya' fame will join Satyajeet Jena and band today while Jhilik Bhattacharjee and Jyoti Ranjan Nayak, who are shooting for 'Ole Ole Dil Bole', will take some time out to match steps with Harihara Mohapatra, known for his locking and popping dance moves, tomorrow.

Bollywood actor Suniel Shetty will be here on Saturday, while the focus will shift to Ollywood with Cine Awards the following day.

Besides daily dose of entertainment and music, it has an impressive line-up of events including marathon, beach yoga, bike stunt to promote road safety, cyclathon, art, craft and painting, photography and sand art. The programme itinerary also includes ramp walk on the sandy beaches.

"The carnival is for the tourists visiting Puri and youngsters looking for adventure and fun. They participate in different activities including water sports," said Asish Khan, an organising team member.

Musical bands and DJs will enliven the evenings, he added.

The mega event is being organised by two private institutions. Last year, it was conducted by the Puri district administration in association with Odisha Tourism.